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Marketing coordinator vs event coordinator

The differences between marketing coordinators and event coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming an event coordinator takes usually requires 1-2 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $41,918 average annual salary of an event coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for an event coordinator are customer service, event management, and powerpoint.

Marketing coordinator vs event coordinator overview

Marketing CoordinatorEvent Coordinator
Yearly salary$48,326$41,918
Hourly rate$23.23$20.15
Growth rate19%18%
Number of jobs91,28126,277
Job satisfaction-5
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Average age3738
Years of experience62

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does an event coordinator do?

An event coordinator is responsible for planning and working out on special events based on the client's specifications. Event coordinators' duties include suggesting appropriate venues, providing cost estimates and financial reports, selecting best vendors for the event's needs, and working on the client's approval for any adjustments to be made. An event coordinator must have excellent communication, time-management, organizational, and critical-thinking skills to address any concerns and possible inconsistencies that might affect the event's performance.

Marketing coordinator vs event coordinator salary

Marketing coordinators and event coordinators have different pay scales, as shown below.

Marketing CoordinatorEvent Coordinator
Average salary$48,326$41,918
Salary rangeBetween $34,000 And $67,000Between $31,000 And $56,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew JerseyMaine
Best paying companyKeller Williams Capital PropertiesPacific Northwest National Laboratory
Best paying industryTechnologyEducation

Differences between marketing coordinator and event coordinator education

There are a few differences between a marketing coordinator and an event coordinator in terms of educational background:

Marketing CoordinatorEvent Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaSan Diego State University

Marketing coordinator vs event coordinator demographics

Here are the differences between marketing coordinators' and event coordinators' demographics:

Marketing CoordinatorEvent Coordinator
Average age3738
Gender ratioMale, 27.4% Female, 72.6%Male, 28.7% Female, 71.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 10.8% Unknown, 4.7% Hispanic or Latino, 16.3% Asian, 5.9% White, 62.1% American Indian and Alaska Native, 0.2%
LGBT Percentage10%16%

Differences between marketing coordinator and event coordinator duties and responsibilities

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Event coordinator example responsibilities.

  • Lead and manage the Instagram and twitter social media sites, also host numerous interviews with stars and celebrities.
  • Create a list of invitees for the events, ensuring that invitations are deliver and managing the RSVP list.
  • Develop and create venues Instagram account and run on daily basis.
  • Create and update continuing education for staff to ensure they have needed resources for upselling.
  • Calculate and provide clients with estimates of potential cost in completing an event though BEO's.
  • Design layouts, invitations, and other print materials for various events using Photoshop and InDesign.
  • Show more

Marketing coordinator vs event coordinator skills

Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common event coordinator skills
  • Customer Service, 23%
  • Event Management, 6%
  • PowerPoint, 6%
  • Event Logistics, 6%
  • Plan Events, 4%
  • Audio Visual, 4%

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