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The differences between marketing coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing & events coordinator. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $48,326 | $41,447 |
| Hourly rate | $23.23 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 91,281 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing coordinators and marketing & events coordinators have different pay scales, as shown below.
| Marketing Coordinator | Marketing & Events Coordinator | |
| Average salary | $48,326 | $41,447 |
| Salary range | Between $34,000 And $67,000 | Between $31,000 And $54,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Keller Williams Capital Properties | A.T. Kearney |
| Best paying industry | Technology | Start-up |
There are a few differences between a marketing coordinator and a marketing & events coordinator in terms of educational background:
| Marketing Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing & events coordinators' demographics:
| Marketing Coordinator | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |