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National account manager vs national sales manager

The differences between national account managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a national account manager and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $96,948 average annual salary of a national account manager.

The top three skills for a national account manager include account management, customer service and national accounts. The most important skills for a national sales manager are customer service, product development, and trade shows.

National account manager vs national sales manager overview

National Account ManagerNational Sales Manager
Yearly salary$96,948$102,742
Hourly rate$46.61$49.40
Growth rate5%5%
Number of jobs152,55594,554
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

National account manager vs national sales manager salary

National account managers and national sales managers have different pay scales, as shown below.

National Account ManagerNational Sales Manager
Average salary$96,948$102,742
Salary rangeBetween $73,000 And $127,000Between $67,000 And $155,000
Highest paying CitySan Francisco, CAHartford, CT
Highest paying stateCaliforniaWashington
Best paying companyAmazonNetApp
Best paying industryTechnologyManufacturing

Differences between national account manager and national sales manager education

There are a few differences between a national account manager and a national sales manager in terms of educational background:

National Account ManagerNational Sales Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

National account manager vs national sales manager demographics

Here are the differences between national account managers' and national sales managers' demographics:

National Account ManagerNational Sales Manager
Average age4646
Gender ratioMale, 70.7% Female, 29.3%Male, 80.4% Female, 19.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between national account manager and national sales manager duties and responsibilities

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
  • Show more

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
  • Show more

National account manager vs national sales manager skills

Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%
Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%

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