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The differences between premise sales representatives and direct sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a premise sales representative and a direct sales representative. Additionally, a premise sales representative has an average salary of $46,405, which is higher than the $43,527 average annual salary of a direct sales representative.
The top three skills for a premise sales representative include wine, customer service and POS. The most important skills for a direct sales representative are customer service, direct sales, and TV.
| Premise Sales Representative | Direct Sales Representative | |
| Yearly salary | $46,405 | $43,527 |
| Hourly rate | $22.31 | $20.93 |
| Growth rate | 4% | 4% |
| Number of jobs | 121,579 | 159,668 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 53% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A premise sales representative is an individual who develops and maintains relationships with off-premise and on-premise accounts across a covered territory. Premise sales representatives must achieve sales goals through proactive cold calling to businesses and the use of strategic sales methods to attain new business while servicing the existing business. They are required to provide excellent customer service by assisting managers and by handling customer service complaints professionally. Premise sales representatives must also deliver sales presentations that describe products and their prices.
As a direct sales representative, you are responsible for creating customer awareness of a company's products and services and closing sales. You will perform varied tasks that include assisting in developing and executing marketing and sales plans, conducting research on competing products, and identifying opportunities to improve sales. Additionally, you are expected to answer inquiries about product features, availability, benefits, and pricing. Other tasks that you are likely to perform include attending trade shows, preparing sales proposals for prospective buyers, and preparing sales reports.
Premise sales representatives and direct sales representatives have different pay scales, as shown below.
| Premise Sales Representative | Direct Sales Representative | |
| Average salary | $46,405 | $43,527 |
| Salary range | Between $28,000 And $74,000 | Between $27,000 And $69,000 |
| Highest paying City | - | Salem, OR |
| Highest paying state | - | Maine |
| Best paying company | - | |
| Best paying industry | - | - |
There are a few differences between a premise sales representative and a direct sales representative in terms of educational background:
| Premise Sales Representative | Direct Sales Representative | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 53% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between premise sales representatives' and direct sales representatives' demographics:
| Premise Sales Representative | Direct Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 61.7% Female, 38.3% | Male, 68.4% Female, 31.6% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |