Post job

Premise sales representative vs direct sales representative

The differences between premise sales representatives and direct sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a premise sales representative and a direct sales representative. Additionally, a premise sales representative has an average salary of $46,405, which is higher than the $43,527 average annual salary of a direct sales representative.

The top three skills for a premise sales representative include wine, customer service and POS. The most important skills for a direct sales representative are customer service, direct sales, and TV.

Premise sales representative vs direct sales representative overview

Premise Sales RepresentativeDirect Sales Representative
Yearly salary$46,405$43,527
Hourly rate$22.31$20.93
Growth rate4%4%
Number of jobs121,579159,668
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 53%
Average age4747
Years of experience44

What does a premise sales representative do?

A premise sales representative is an individual who develops and maintains relationships with off-premise and on-premise accounts across a covered territory. Premise sales representatives must achieve sales goals through proactive cold calling to businesses and the use of strategic sales methods to attain new business while servicing the existing business. They are required to provide excellent customer service by assisting managers and by handling customer service complaints professionally. Premise sales representatives must also deliver sales presentations that describe products and their prices.

What does a direct sales representative do?

As a direct sales representative, you are responsible for creating customer awareness of a company's products and services and closing sales. You will perform varied tasks that include assisting in developing and executing marketing and sales plans, conducting research on competing products, and identifying opportunities to improve sales. Additionally, you are expected to answer inquiries about product features, availability, benefits, and pricing. Other tasks that you are likely to perform include attending trade shows, preparing sales proposals for prospective buyers, and preparing sales reports.

Premise sales representative vs direct sales representative salary

Premise sales representatives and direct sales representatives have different pay scales, as shown below.

Premise Sales RepresentativeDirect Sales Representative
Average salary$46,405$43,527
Salary rangeBetween $28,000 And $74,000Between $27,000 And $69,000
Highest paying City-Salem, OR
Highest paying state-Maine
Best paying company-Google
Best paying industry--

Differences between premise sales representative and direct sales representative education

There are a few differences between a premise sales representative and a direct sales representative in terms of educational background:

Premise Sales RepresentativeDirect Sales Representative
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 53%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Premise sales representative vs direct sales representative demographics

Here are the differences between premise sales representatives' and direct sales representatives' demographics:

Premise Sales RepresentativeDirect Sales Representative
Average age4747
Gender ratioMale, 61.7% Female, 38.3%Male, 68.4% Female, 31.6%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between premise sales representative and direct sales representative duties and responsibilities

Premise sales representative example responsibilities.

  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Participate in weekly meetings with production, MRP, inventory control to discuss replenishment and customer orders that are late.
  • Build displays and help pack out warehouse load and DSD load.
  • Work with bars, restaurants, and night clubs on a daily basis to promote and sell the extensive MillerCoors portfolio.
  • Coordinate and organize wine presentations for account patrons.
  • Secure placement and maximum utilization of generic and thematic POS materials.
  • Show more

Direct sales representative example responsibilities.

  • Manage accounts and create invoices via QuickBooks.
  • Achieve and maintain high-volume sales output, for cell phones and broadband products to stay employ with company.
  • Contact medicare eligible recipients to sell medicare advantage plans through in-home meetings, community seminars and direct telesales.
  • Canvass assigned sales territory and solicit orders for new or upgrade cable, broadband and digital phone services.
  • Generate revenue by selling and upselling services while developing client base throughout territory.
  • Prospect and generate sales revenue by adding new program residential customers and cross selling and upselling current residential customers.
  • Show more

Premise sales representative vs direct sales representative skills

Common premise sales representative skills
  • Wine, 30%
  • Customer Service, 9%
  • POS, 7%
  • Sales Presentations, 4%
  • Product Knowledge, 4%
  • Delivery Dates, 4%
Common direct sales representative skills
  • Customer Service, 33%
  • Direct Sales, 20%
  • TV, 15%
  • Work Ethic, 4%
  • Technical Troubleshooting, 3%
  • Door-To-Door Sales, 3%