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The differences between digital marketing strategists and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and an assistant marketing director. Additionally, a digital marketing strategist has an average salary of $65,114, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Digital Marketing Strategist | Assistant Marketing Director | |
| Yearly salary | $65,114 | $55,415 |
| Hourly rate | $31.30 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 94,447 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Digital marketing strategists and assistant marketing directors have different pay scales, as shown below.
| Digital Marketing Strategist | Assistant Marketing Director | |
| Average salary | $65,114 | $55,415 |
| Salary range | Between $48,000 And $87,000 | Between $35,000 And $86,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Northern Trust | Moody's |
| Best paying industry | Start-up | - |
There are a few differences between a digital marketing strategist and an assistant marketing director in terms of educational background:
| Digital Marketing Strategist | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and assistant marketing directors' demographics:
| Digital Marketing Strategist | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |