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The differences between digital marketing strategists and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing strategist, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Digital Marketing Strategist | Marketing Administrator | |
| Yearly salary | $65,114 | $68,147 |
| Hourly rate | $31.30 | $32.76 |
| Growth rate | 10% | 19% |
| Number of jobs | 92,459 | 127,569 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Digital marketing strategists and marketing administrators have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Administrator | |
| Average salary | $65,114 | $68,147 |
| Salary range | Between $48,000 And $87,000 | Between $46,000 And $99,000 |
| Highest paying City | Jersey City, NJ | Dover, DE |
| Highest paying state | Rhode Island | Alaska |
| Best paying company | Northern Trust | Fox News |
| Best paying industry | Start-up | Finance |
There are a few differences between a digital marketing strategist and a marketing administrator in terms of educational background:
| Digital Marketing Strategist | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing administrators' demographics:
| Digital Marketing Strategist | Marketing Administrator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |