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The differences between digital marketing strategists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a marketing executive. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Digital Marketing Strategist | Marketing Executive | |
| Yearly salary | $65,114 | $73,499 |
| Hourly rate | $31.30 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 145,040 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Digital marketing strategists and marketing executives have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Executive | |
| Average salary | $65,114 | $73,499 |
| Salary range | Between $48,000 And $87,000 | Between $49,000 And $108,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Northern Trust | Microsoft |
| Best paying industry | Start-up | Retail |
There are a few differences between a digital marketing strategist and a marketing executive in terms of educational background:
| Digital Marketing Strategist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing executives' demographics:
| Digital Marketing Strategist | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |