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Lead sales representative vs business sales representative

The differences between lead sales representatives and business sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a lead sales representative, becoming a business sales representative takes usually requires 2-4 years. Additionally, a business sales representative has an average salary of $58,288, which is higher than the $54,079 average annual salary of a lead sales representative.

The top three skills for a lead sales representative include cleanliness, customer service and POS. The most important skills for a business sales representative are business sales, customer accounts, and customer service.

Lead sales representative vs business sales representative overview

Lead Sales RepresentativeBusiness Sales Representative
Yearly salary$54,079$58,288
Hourly rate$26.00$28.02
Growth rate-4%
Number of jobs404,430226,438
Job satisfaction--
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 68%
Average age4347
Years of experience64

What does a lead sales representative do?

A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.

What does a business sales representative do?

A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information. They may also arrange appointments with clients to negotiate and sign contracts. Furthermore, as a business sales representative, it is essential to produce progress reports and presentations, handle issues and complaints, maintain records of all transactions, and regularly update databases.

Lead sales representative vs business sales representative salary

Lead sales representatives and business sales representatives have different pay scales, as shown below.

Lead Sales RepresentativeBusiness Sales Representative
Average salary$54,079$58,288
Salary rangeBetween $32,000 And $89,000Between $31,000 And $108,000
Highest paying City-Bothell, WA
Highest paying state-Washington
Best paying company-Amazon
Best paying industry--

Differences between lead sales representative and business sales representative education

There are a few differences between a lead sales representative and a business sales representative in terms of educational background:

Lead Sales RepresentativeBusiness Sales Representative
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiStanford University

Lead sales representative vs business sales representative demographics

Here are the differences between lead sales representatives' and business sales representatives' demographics:

Lead Sales RepresentativeBusiness Sales Representative
Average age4347
Gender ratioMale, 55.1% Female, 44.9%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage9%6%

Differences between lead sales representative and business sales representative duties and responsibilities

Lead sales representative example responsibilities.

  • Lead CRM and software training with the dealership's BDR teams; purchase order arrangements track contracts and collect payments
  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Utilize computer programs such as word, excel and PowerPoint to help create teaching tools.
  • Maintain customer accounts with customer relationship management (CRM) database and ensure timely payments of all outstanding balances.
  • Assist clients in selection and completion of purchases including sales using POS system and assist in monitoring and logging inventory.
  • Present PowerPoint presentations in a classroom environment to regional managers.
  • Show more

Business sales representative example responsibilities.

  • Lead recruitment and marketing efforts via social media channels such as LinkedIn, Google+, Facebook, etc.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist with coordinating and organizing marketing projects such as direct mail and team telemarketing initiatives.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist in the training of newly hire salespeople on technical aspects of CCTV camera systems.
  • Maintain a neat display kiosk that are up to par with Costco's standards
  • Show more

Lead sales representative vs business sales representative skills

Common lead sales representative skills
  • Cleanliness, 87%
  • Customer Service, 3%
  • POS, 2%
  • Product Knowledge, 2%
  • Medicare, 1%
  • Outbound Calls, 1%
Common business sales representative skills
  • Business Sales, 13%
  • Customer Accounts, 12%
  • Customer Service, 11%
  • Business Relationships, 11%
  • Lead Generation, 11%
  • Security Industry, 6%