Post job

Lead sales representative vs sales development representative

The differences between lead sales representatives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a lead sales representative, becoming a sales development representative takes usually requires 2-4 years. Additionally, a lead sales representative has an average salary of $54,079, which is higher than the $51,504 average annual salary of a sales development representative.

The top three skills for a lead sales representative include cleanliness, customer service and POS. The most important skills for a sales development representative are SDR, lead generation, and customer service.

Lead sales representative vs sales development representative overview

Lead Sales RepresentativeSales Development Representative
Yearly salary$54,079$51,504
Hourly rate$26.00$24.76
Growth rate-4%
Number of jobs404,430199,588
Job satisfaction--
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 83%
Average age4347
Years of experience64

What does a lead sales representative do?

A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.

What does a sales development representative do?

A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

Lead sales representative vs sales development representative salary

Lead sales representatives and sales development representatives have different pay scales, as shown below.

Lead Sales RepresentativeSales Development Representative
Average salary$54,079$51,504
Salary rangeBetween $32,000 And $89,000Between $34,000 And $77,000
Highest paying City-Boston, MA
Highest paying state-Alaska
Best paying company-PitchBook Data
Best paying industry-Start-up

Differences between lead sales representative and sales development representative education

There are a few differences between a lead sales representative and a sales development representative in terms of educational background:

Lead Sales RepresentativeSales Development Representative
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiUniversity of Pennsylvania

Lead sales representative vs sales development representative demographics

Here are the differences between lead sales representatives' and sales development representatives' demographics:

Lead Sales RepresentativeSales Development Representative
Average age4347
Gender ratioMale, 55.1% Female, 44.9%Male, 63.1% Female, 36.9%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage9%6%

Differences between lead sales representative and sales development representative duties and responsibilities

Lead sales representative example responsibilities.

  • Lead CRM and software training with the dealership's BDR teams; purchase order arrangements track contracts and collect payments
  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Utilize computer programs such as word, excel and PowerPoint to help create teaching tools.
  • Maintain customer accounts with customer relationship management (CRM) database and ensure timely payments of all outstanding balances.
  • Assist clients in selection and completion of purchases including sales using POS system and assist in monitoring and logging inventory.
  • Present PowerPoint presentations in a classroom environment to regional managers.
  • Show more

Sales development representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • supply chain management and procurement software (SaaS).
  • Handle customer service inquiries, returns, and RMA exchanges.
  • Develop a strong knowledge of SaaS sales techniques and lead management/generation.
  • Show more

Lead sales representative vs sales development representative skills

Common lead sales representative skills
  • Cleanliness, 87%
  • Customer Service, 3%
  • POS, 2%
  • Product Knowledge, 2%
  • Medicare, 1%
  • Outbound Calls, 1%
Common sales development representative skills
  • SDR, 11%
  • Lead Generation, 6%
  • Customer Service, 6%
  • Account Executives, 5%
  • Linkedin, 5%
  • Outbound Calls, 4%