Marketing administrator vs administrator

The differences between marketing administrators and administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing administrator, becoming an administrator takes usually requires 1-2 years. Additionally, an administrator has an average salary of $72,882, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for an administrator are customer service, data entry, and troubleshoot.

Marketing administrator vs administrator overview

	Marketing Administrator	Administrator
Yearly salary	$68,147	$72,882
Hourly rate	$32.76	$35.04
Growth rate	19%	5%
Number of jobs	127,569	67,553
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 56%
Average age	37	43
Years of experience	6	2

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does an administrator do?

Administrators are administrative professionals who oversee the whole office or department. They manage office activities and supervise administrative functions in the office. They work the office calendar and oversee the appointment-setting process. They coordinate office events and ensure that all preparations are made and that there are no conflicting schedules. They also maintain a database of external providers of various office needs. Administrators also oversee office supplies and prepare purchase requisitions. They also manage janitorial services and other functions that are related to the maintenance of the physical office space. Administrators ensure that all fixtures and equipment in the office are functioning well and have no problems.

Marketing administrator vs administrator salary

Marketing administrators and administrators have different pay scales, as shown below.

	Marketing Administrator	Administrator
Average salary	$68,147	$72,882
Salary range	Between $46,000 And $99,000	Between $46,000 And $113,000
Highest paying City	Dover, DE	San Francisco, CA
Highest paying state	Alaska	Washington
Best paying company	Fox News	Apple
Best paying industry	Finance	Manufacturing

Differences between marketing administrator and administrator education

There are a few differences between a marketing administrator and an administrator in terms of educational background:

	Marketing Administrator	Administrator
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 56%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing administrator vs administrator demographics

Here are the differences between marketing administrators' and administrators' demographics:

	Marketing Administrator	Administrator
Average age	37	43
Gender ratio	Male, 21.3% Female, 78.7%	Male, 36.0% Female, 64.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 8.9% Unknown, 5.1% Hispanic or Latino, 12.6% Asian, 8.8% White, 64.3% American Indian and Alaska Native, 0.3%
LGBT Percentage	10%	9%

Differences between marketing administrator and administrator duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Administrator example responsibilities.

Develop a Perl script to manage the LDAP schema.
Hire and manage all receptionists and assistant MCA's.
Used all tools of Java stack in supporting and managing it.
Manage and process product orders on windows base on-line computer network system.
Manage ADP time system for technicians and approve time-off requests, supporting management.
Manage professional staff of 9 (including 5 MDs) and support staff of 10

Marketing administrator vs administrator skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common administrator skills

Customer Service, 18%
Data Entry, 7%
Troubleshoot, 6%
Payroll, 6%
Financial Reports, 4%
Oversight, 4%

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Marketing Administrator
Marketing Administrator vs Administrator

Updated January 8, 2025

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