Marketing administrator vs executive administrator

The differences between marketing administrators and executive administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing administrator, becoming an executive administrator takes usually requires 2-4 years. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $52,855 average annual salary of an executive administrator.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for an executive administrator are powerpoint, customer service, and expense reports.

Marketing administrator vs executive administrator overview

	Marketing Administrator	Executive Administrator
Yearly salary	$68,147	$52,855
Hourly rate	$32.76	$25.41
Growth rate	19%	-8%
Number of jobs	127,569	141,235
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 54%
Average age	37	49
Years of experience	6	4

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does an executive administrator do?

An executive administrator is responsible for assisting the senior management staff in planning strategies and analyzing business decisions to achieve the company's goals and objectives. Executive administrators schedule meetings and handle appointments, as well as helping with the implementation of training and programs for the employees to reach their maximum operational potential and increase productivity to meet projects' demands and ensure the highest customer satisfaction. They must have exceptional time-management and organizational skills, especially on performing administrative and clerical duties as needed, as well as excellent communication skills to respond to clients' inquiries, concerns, and requests.

Marketing administrator vs executive administrator salary

Marketing administrators and executive administrators have different pay scales, as shown below.

	Marketing Administrator	Executive Administrator
Average salary	$68,147	$52,855
Salary range	Between $46,000 And $99,000	Between $35,000 And $77,000
Highest paying City	Dover, DE	Seattle, WA
Highest paying state	Alaska	New York
Best paying company	Fox News	JPMorgan Chase & Co.
Best paying industry	Finance	Technology

Differences between marketing administrator and executive administrator education

There are a few differences between a marketing administrator and an executive administrator in terms of educational background:

	Marketing Administrator	Executive Administrator
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	University of Georgia	Western Carolina University

Marketing administrator vs executive administrator demographics

Here are the differences between marketing administrators' and executive administrators' demographics:

	Marketing Administrator	Executive Administrator
Average age	37	49
Gender ratio	Male, 21.3% Female, 78.7%	Male, 14.8% Female, 85.2%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 7.6% Unknown, 4.8% Hispanic or Latino, 11.2% Asian, 5.0% White, 71.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between marketing administrator and executive administrator duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Executive administrator example responsibilities.

Manage grant funding from NIH, HRSA, and private foundations.
Manage on-site nursing services deliver to patients; oversee billing and supervise on-site personnel.
Manage day-to-day human resource functions: maintain HRIS database, conduct new employee orientation, and benefits administration.
Manage 200 staff personnel (145 FTE's), consisting of 15 classifications, two unions and exempt personnel.
Develop twitter marketing landing pages, manage and maintain social marketing sites, blogs, and constant contact marketing efforts.
Achieve JCAHO accreditation for ambulatory care facilities.

Marketing administrator vs executive administrator skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common executive administrator skills

PowerPoint, 10%
Customer Service, 9%
Expense Reports, 7%
Office Procedures, 6%
Payroll, 5%
Data Entry, 5%

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Marketing Administrator
Marketing Administrator vs Executive Administrator

Updated January 8, 2025

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