Marketing administrator vs sales and marketing consultant

The differences between marketing administrators and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing administrator, becoming a sales and marketing consultant takes usually requires 8-10 years. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $55,455 average annual salary of a sales and marketing consultant.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.

Marketing administrator vs sales and marketing consultant overview

	Marketing Administrator	Sales And Marketing Consultant
Yearly salary	$68,147	$55,455
Hourly rate	$32.76	$26.66
Growth rate	19%	10%
Number of jobs	127,569	191,510
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Average age	37	39
Years of experience	6	10

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a sales and marketing consultant do?

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

Marketing administrator vs sales and marketing consultant salary

Marketing administrators and sales and marketing consultants have different pay scales, as shown below.

	Marketing Administrator	Sales And Marketing Consultant
Average salary	$68,147	$55,455
Salary range	Between $46,000 And $99,000	Between $33,000 And $91,000
Highest paying City	Dover, DE	-
Highest paying state	Alaska	-
Best paying company	Fox News	-
Best paying industry	Finance	-

Differences between marketing administrator and sales and marketing consultant education

There are a few differences between a marketing administrator and a sales and marketing consultant in terms of educational background:

	Marketing Administrator	Sales And Marketing Consultant
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing administrator vs sales and marketing consultant demographics

Here are the differences between marketing administrators' and sales and marketing consultants' demographics:

	Marketing Administrator	Sales And Marketing Consultant
Average age	37	39
Gender ratio	Male, 21.3% Female, 78.7%	Male, 57.3% Female, 42.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing administrator and sales and marketing consultant duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Sales and marketing consultant example responsibilities.

Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
Detail SaaS product demos and product expertise.
Used SQL to extract and analyze data, research issues, and provide reporting to management.
Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
Develop and present PowerPoint presentations through WebEx.

Marketing administrator vs sales and marketing consultant skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common sales and marketing consultant skills

Customer Service, 16%
Sales Process, 12%
Customer Satisfaction, 8%
Media Sales, 8%
Real Estate, 7%
Project Management, 7%

Marketing Administrator vs. similar jobs

Marketing Administrator related careers

Marketing Administrator related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Marketing Administrator
Marketing Administrator vs Sales And Marketing Consultant

Updated January 8, 2025

Browse business and financial jobs