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The differences between marketing coordinators and executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming an executive takes usually requires More than 10 years. Additionally, an executive has an average salary of $108,285, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for an executive are customer service, digital transformation, and healthcare.
| Marketing Coordinator | Executive | |
| Yearly salary | $48,326 | $108,285 |
| Hourly rate | $23.23 | $52.06 |
| Growth rate | 19% | 6% |
| Number of jobs | 91,281 | 83,869 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 61% |
| Average age | 37 | 52 |
| Years of experience | 6 | - |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
An Executive's responsibilities vary depending on an organization or company. However, most of the time, it involves a great deal of leadership and communication. An Executive must oversee and direct employees towards particular sets of goals and vision, create strategies and plans that will benefit the company's financial gains and workforce, and as well as evaluate and analyze the progress of various company departments. Moreover, an Executive holds the power of decision-making, such as in the aspects of budget, promotions, and policies.
Marketing coordinators and executives have different pay scales, as shown below.
| Marketing Coordinator | Executive | |
| Average salary | $48,326 | $108,285 |
| Salary range | Between $34,000 And $67,000 | Between $63,000 And $184,000 |
| Highest paying City | New York, NY | Providence, RI |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Keller Williams Capital Properties | Capgemini |
| Best paying industry | Technology | - |
There are a few differences between a marketing coordinator and an executive in terms of educational background:
| Marketing Coordinator | Executive | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 61% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing coordinators' and executives' demographics:
| Marketing Coordinator | Executive | |
| Average age | 37 | 52 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.7% Asian, 7.6% White, 76.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |