Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing coordinators and graphic designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a graphic designer takes usually requires 6-12 months. Additionally, a graphic designer has an average salary of $49,450, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a graphic designer are adobe creative suite, adobe photoshop, and adobe illustrator.
| Marketing Coordinator | Graphic Designer | |
| Yearly salary | $48,326 | $49,450 |
| Hourly rate | $23.23 | $23.77 |
| Growth rate | 19% | 3% |
| Number of jobs | 91,281 | 45,625 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 68% |
| Average age | 37 | 38 |
| Years of experience | 6 | 12 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Graphic designers are visual communicators who create graphic ideas to deliver a message through art and images which inspire, inform, and motivate consumers with the use of computer software, especially Photoshop, Illustrator, and InDesign or by hand. They have the ability to design stunning illustrations that are easily understood, even without a lot of thinking or based on the demand of their clients. It is very crucial to them as well to be flexible and to stay on top of the design trends. They create websites, posters, packaging, logos, advertising, and marketing materials, depending on the nature of the business.
Marketing coordinators and graphic designers have different pay scales, as shown below.
| Marketing Coordinator | Graphic Designer | |
| Average salary | $48,326 | $49,450 |
| Salary range | Between $34,000 And $67,000 | Between $34,000 And $69,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | Massachusetts |
| Best paying company | Keller Williams Capital Properties | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing coordinator and a graphic designer in terms of educational background:
| Marketing Coordinator | Graphic Designer | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 68% |
| Most common major | Business | Graphic Design |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing coordinators' and graphic designers' demographics:
| Marketing Coordinator | Graphic Designer | |
| Average age | 37 | 38 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 49.8% Female, 50.2% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 13% |