Marketing coordinator vs marketing administrator

The differences between marketing coordinators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing coordinator vs marketing administrator overview

	Marketing Coordinator	Marketing Administrator
Yearly salary	$48,326	$68,147
Hourly rate	$23.23	$32.76
Growth rate	19%	19%
Number of jobs	91,281	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing coordinator vs marketing administrator salary

Marketing coordinators and marketing administrators have different pay scales, as shown below.

	Marketing Coordinator	Marketing Administrator
Average salary	$48,326	$68,147
Salary range	Between $34,000 And $67,000	Between $46,000 And $99,000
Highest paying City	New York, NY	Dover, DE
Highest paying state	New Jersey	Alaska
Best paying company	Keller Williams Capital Properties	Fox News
Best paying industry	Technology	Finance

Differences between marketing coordinator and marketing administrator education

There are a few differences between a marketing coordinator and a marketing administrator in terms of educational background:

	Marketing Coordinator	Marketing Administrator
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing coordinator vs marketing administrator demographics

Here are the differences between marketing coordinators' and marketing administrators' demographics:

	Marketing Coordinator	Marketing Administrator
Average age	37	37
Gender ratio	Male, 27.4% Female, 72.6%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing coordinator and marketing administrator duties and responsibilities

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing coordinator vs marketing administrator skills

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Marketing Coordinator
Marketing Coordinator vs Marketing Administrator

Updated January 8, 2025

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