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The differences between digital marketing strategists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing strategist, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Marketing Strategist | Marketing Consultant | |
| Yearly salary | $65,114 | $70,593 |
| Hourly rate | $31.30 | $33.94 |
| Growth rate | 10% | 19% |
| Number of jobs | 92,459 | 88,935 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital marketing strategists and marketing consultants have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Consultant | |
| Average salary | $65,114 | $70,593 |
| Salary range | Between $48,000 And $87,000 | Between $44,000 And $112,000 |
| Highest paying City | Jersey City, NJ | Wilmington, DE |
| Highest paying state | Rhode Island | Delaware |
| Best paying company | Northern Trust | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a digital marketing strategist and a marketing consultant in terms of educational background:
| Digital Marketing Strategist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing consultants' demographics:
| Digital Marketing Strategist | Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |