Marketing administrator vs marketing consultant

The differences between marketing administrators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing administrator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing administrator vs marketing consultant overview

	Marketing Administrator	Marketing Consultant
Yearly salary	$68,147	$70,593
Hourly rate	$32.76	$33.94
Growth rate	19%	19%
Number of jobs	127,569	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing administrator vs marketing consultant salary

Marketing administrators and marketing consultants have different pay scales, as shown below.

	Marketing Administrator	Marketing Consultant
Average salary	$68,147	$70,593
Salary range	Between $46,000 And $99,000	Between $44,000 And $112,000
Highest paying City	Dover, DE	Wilmington, DE
Highest paying state	Alaska	Delaware
Best paying company	Fox News	Meta
Best paying industry	Finance	Technology

Differences between marketing administrator and marketing consultant education

There are a few differences between a marketing administrator and a marketing consultant in terms of educational background:

	Marketing Administrator	Marketing Consultant
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing administrator vs marketing consultant demographics

Here are the differences between marketing administrators' and marketing consultants' demographics:

	Marketing Administrator	Marketing Consultant
Average age	37	37
Gender ratio	Male, 21.3% Female, 78.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing administrator and marketing consultant duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing administrator vs marketing consultant skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Marketing Administrator vs. similar jobs

Marketing Administrator related careers

Marketing Administrator related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Marketing Administrator
Marketing Administrator vs Marketing Consultant

Updated January 8, 2025

Browse business and financial jobs