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The differences between marketing coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Coordinator | Marketing Consultant | |
| Yearly salary | $48,326 | $70,593 |
| Hourly rate | $23.23 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 91,281 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing coordinators and marketing consultants have different pay scales, as shown below.
| Marketing Coordinator | Marketing Consultant | |
| Average salary | $48,326 | $70,593 |
| Salary range | Between $34,000 And $67,000 | Between $44,000 And $112,000 |
| Highest paying City | New York, NY | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Keller Williams Capital Properties | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing coordinator and a marketing consultant in terms of educational background:
| Marketing Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing consultants' demographics:
| Marketing Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |