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Publications sales representative vs public relations

The differences between publications sales representatives and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publications sales representative and a public relations. Additionally, a publications sales representative has an average salary of $74,269, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a publications sales representative include virtualization, public sector and sales cycle. The most important skills for a public relations are press releases, web content, and facebook.

Publications sales representative vs public relations overview

Publications Sales RepresentativePublic Relations
Yearly salary$74,269$48,383
Hourly rate$35.71$23.26
Growth rate4%8%
Number of jobs175,43222,721
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4742
Years of experience44

What does a publications sales representative do?

A publications sales representative is someone who works for publishing companies. The sales representative sells books to bookstores, libraries, businesses, schools, and wholesalers. They work with bookstores for the promotion of titles to prospective clients. It is their job to serve customers by meeting their needs and expectations. Also, they organize work on a schedule to contact existing or possible outlets for sales.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Publications sales representative vs public relations salary

Publications sales representatives and public relations have different pay scales, as shown below.

Publications Sales RepresentativePublic Relations
Average salary$74,269$48,383
Salary rangeBetween $47,000 And $117,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between publications sales representative and public relations education

There are a few differences between a publications sales representative and a public relations in terms of educational background:

Publications Sales RepresentativePublic Relations
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessCommunication
Most common collegeSUNY College of Technology at AlfredStanford University

Publications sales representative vs public relations demographics

Here are the differences between publications sales representatives' and public relations' demographics:

Publications Sales RepresentativePublic Relations
Average age4742
Gender ratioMale, 43.6% Female, 56.4%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage6%12%

Differences between publications sales representative and public relations duties and responsibilities

Publications sales representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Describe product to customers and accurately explain details about DirecTV services.

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Publications sales representative vs public relations skills

Common publications sales representative skills
  • Virtualization, 31%
  • Public Sector, 28%
  • Sales Cycle, 28%
  • Local Government, 7%
  • Customer Satisfaction, 2%
  • Account Management, 2%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%