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The differences between publications sales representatives and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publications sales representative and a public relations. Additionally, a publications sales representative has an average salary of $74,269, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a publications sales representative include virtualization, public sector and sales cycle. The most important skills for a public relations are press releases, web content, and facebook.
| Publications Sales Representative | Public Relations | |
| Yearly salary | $74,269 | $48,383 |
| Hourly rate | $35.71 | $23.26 |
| Growth rate | 4% | 8% |
| Number of jobs | 175,432 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 47 | 42 |
| Years of experience | 4 | 4 |
A publications sales representative is someone who works for publishing companies. The sales representative sells books to bookstores, libraries, businesses, schools, and wholesalers. They work with bookstores for the promotion of titles to prospective clients. It is their job to serve customers by meeting their needs and expectations. Also, they organize work on a schedule to contact existing or possible outlets for sales.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Publications sales representatives and public relations have different pay scales, as shown below.
| Publications Sales Representative | Public Relations | |
| Average salary | $74,269 | $48,383 |
| Salary range | Between $47,000 And $117,000 | Between $32,000 And $72,000 |
| Highest paying City | - | Richmond, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | Edelman Financial Engines |
| Best paying industry | - | Professional |
There are a few differences between a publications sales representative and a public relations in terms of educational background:
| Publications Sales Representative | Public Relations | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Communication |
| Most common college | SUNY College of Technology at Alfred | Stanford University |
Here are the differences between publications sales representatives' and public relations' demographics:
| Publications Sales Representative | Public Relations | |
| Average age | 47 | 42 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 6% | 12% |