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Marketing/sales representative vs inside sales representative

The differences between marketing/sales representatives and inside sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing/sales representative and an inside sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $44,413 average annual salary of an inside sales representative.

The top three skills for a marketing/sales representative include customer relations, business relationships and sales rep. The most important skills for an inside sales representative are customer service, CRM, and outbound calls.

Marketing/sales representative vs inside sales representative overview

Marketing/Sales RepresentativeInside Sales Representative
Yearly salary$62,917$44,413
Hourly rate$30.25$21.35
Growth rate4%4%
Number of jobs274,768244,168
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 66%
Average age4747
Years of experience44

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

What does an inside sales representative do?

An inside sales representative is responsible for selling services and products to clients, driving the company's revenues and increase sales profitability. Duties of an inside sales representative include developing strategic sales pitches, responding to customer's inquiries and requests, offering promotional products and discounts, researching potential clients, creating sales reports, and managing customer's possible complaints. An inside sales representative also provides strategic solutions to share with the sales team to improve their sales performance. Inside sales representatives must have excellent communication and negotiation skills to deal with customers' needs.

Marketing/sales representative vs inside sales representative salary

Marketing/sales representatives and inside sales representatives have different pay scales, as shown below.

Marketing/Sales RepresentativeInside Sales Representative
Average salary$62,917$44,413
Salary rangeBetween $42,000 And $92,000Between $28,000 And $69,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateNew HampshireWyoming
Best paying companyBosch USABerkshire Hathaway
Best paying industryFinanceTechnology

Differences between marketing/sales representative and inside sales representative education

There are a few differences between a marketing/sales representative and an inside sales representative in terms of educational background:

Marketing/Sales RepresentativeInside Sales Representative
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Marketing/sales representative vs inside sales representative demographics

Here are the differences between marketing/sales representatives' and inside sales representatives' demographics:

Marketing/Sales RepresentativeInside Sales Representative
Average age4747
Gender ratioMale, 53.1% Female, 46.9%Male, 54.7% Female, 45.3%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between marketing/sales representative and inside sales representative duties and responsibilities

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Inside sales representative example responsibilities.

  • Coordinate commercial sales and manage projects with HVAC contractors for Georgia district.
  • Accomplish tasks in a timely manner.Skills UsedComputer, math, reading wiring schematics.
  • Generate leads through the use of Linkedin, firm websites and legal magazines.
  • Manage and develop a nationwide territory through cold calling utilizing LinkedIn?, DiscoverOrg.
  • Manage help desk support for company ERP system as well as employee hardware and software issues.
  • Manage a team of 15-25 ISE's through effective sales coaching, call monitoring and creating sales spiff programs.
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Marketing/sales representative vs inside sales representative skills

Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%
Common inside sales representative skills
  • Customer Service, 22%
  • CRM, 6%
  • Outbound Calls, 5%
  • Product Knowledge, 4%
  • Work Ethic, 4%
  • Sales Process, 3%