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Publications sales representative vs lead sales representative

The differences between publications sales representatives and lead sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publications sales representative, becoming a lead sales representative takes usually requires 4-6 years. Additionally, a publications sales representative has an average salary of $74,269, which is higher than the $54,079 average annual salary of a lead sales representative.

The top three skills for a publications sales representative include virtualization, public sector and sales cycle. The most important skills for a lead sales representative are cleanliness, customer service, and POS.

Publications sales representative vs lead sales representative overview

Publications Sales RepresentativeLead Sales Representative
Yearly salary$74,269$54,079
Hourly rate$35.71$26.00
Growth rate4%-
Number of jobs175,432404,430
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 48%
Average age4743
Years of experience46

What does a publications sales representative do?

A publications sales representative is someone who works for publishing companies. The sales representative sells books to bookstores, libraries, businesses, schools, and wholesalers. They work with bookstores for the promotion of titles to prospective clients. It is their job to serve customers by meeting their needs and expectations. Also, they organize work on a schedule to contact existing or possible outlets for sales.

What does a lead sales representative do?

A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.

Publications sales representative vs lead sales representative salary

Publications sales representatives and lead sales representatives have different pay scales, as shown below.

Publications Sales RepresentativeLead Sales Representative
Average salary$74,269$54,079
Salary rangeBetween $47,000 And $117,000Between $32,000 And $89,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between publications sales representative and lead sales representative education

There are a few differences between a publications sales representative and a lead sales representative in terms of educational background:

Publications Sales RepresentativeLead Sales Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 48%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Delhi

Publications sales representative vs lead sales representative demographics

Here are the differences between publications sales representatives' and lead sales representatives' demographics:

Publications Sales RepresentativeLead Sales Representative
Average age4743
Gender ratioMale, 43.6% Female, 56.4%Male, 55.1% Female, 44.9%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%
LGBT Percentage6%9%

Differences between publications sales representative and lead sales representative duties and responsibilities

Publications sales representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Describe product to customers and accurately explain details about DirecTV services.

Lead sales representative example responsibilities.

  • Lead CRM and software training with the dealership's BDR teams; purchase order arrangements track contracts and collect payments
  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Utilize computer programs such as word, excel and PowerPoint to help create teaching tools.
  • Maintain customer accounts with customer relationship management (CRM) database and ensure timely payments of all outstanding balances.
  • Assist clients in selection and completion of purchases including sales using POS system and assist in monitoring and logging inventory.
  • Present PowerPoint presentations in a classroom environment to regional managers.
  • Show more

Publications sales representative vs lead sales representative skills

Common publications sales representative skills
  • Virtualization, 31%
  • Public Sector, 28%
  • Sales Cycle, 28%
  • Local Government, 7%
  • Customer Satisfaction, 2%
  • Account Management, 2%
Common lead sales representative skills
  • Cleanliness, 87%
  • Customer Service, 3%
  • POS, 2%
  • Product Knowledge, 2%
  • Medicare, 1%
  • Outbound Calls, 1%