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The differences between publications sales representatives and lead sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publications sales representative, becoming a lead sales representative takes usually requires 4-6 years. Additionally, a publications sales representative has an average salary of $74,269, which is higher than the $54,079 average annual salary of a lead sales representative.
The top three skills for a publications sales representative include virtualization, public sector and sales cycle. The most important skills for a lead sales representative are cleanliness, customer service, and POS.
| Publications Sales Representative | Lead Sales Representative | |
| Yearly salary | $74,269 | $54,079 |
| Hourly rate | $35.71 | $26.00 |
| Growth rate | 4% | - |
| Number of jobs | 175,432 | 404,430 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 48% |
| Average age | 47 | 43 |
| Years of experience | 4 | 6 |
A publications sales representative is someone who works for publishing companies. The sales representative sells books to bookstores, libraries, businesses, schools, and wholesalers. They work with bookstores for the promotion of titles to prospective clients. It is their job to serve customers by meeting their needs and expectations. Also, they organize work on a schedule to contact existing or possible outlets for sales.
A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.
Publications sales representatives and lead sales representatives have different pay scales, as shown below.
| Publications Sales Representative | Lead Sales Representative | |
| Average salary | $74,269 | $54,079 |
| Salary range | Between $47,000 And $117,000 | Between $32,000 And $89,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a publications sales representative and a lead sales representative in terms of educational background:
| Publications Sales Representative | Lead Sales Representative | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 48% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | SUNY College of Technology at Delhi |
Here are the differences between publications sales representatives' and lead sales representatives' demographics:
| Publications Sales Representative | Lead Sales Representative | |
| Average age | 47 | 43 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 55.1% Female, 44.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2% | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 6% | 9% |