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The differences between territory sales representatives and lead sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a territory sales representative, becoming a lead sales representative takes usually requires 4-6 years. Additionally, a lead sales representative has an average salary of $54,079, which is higher than the $34,431 average annual salary of a territory sales representative.
The top three skills for a territory sales representative include customer service, CRM and product knowledge. The most important skills for a lead sales representative are cleanliness, customer service, and POS.
| Territory Sales Representative | Lead Sales Representative | |
| Yearly salary | $34,431 | $54,079 |
| Hourly rate | $16.55 | $26.00 |
| Growth rate | 4% | - |
| Number of jobs | 219,928 | 404,430 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 48% |
| Average age | 47 | 43 |
| Years of experience | 4 | 6 |
A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.
A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.
Territory sales representatives and lead sales representatives have different pay scales, as shown below.
| Territory Sales Representative | Lead Sales Representative | |
| Average salary | $34,431 | $54,079 |
| Salary range | Between $15,000 And $78,000 | Between $32,000 And $89,000 |
| Highest paying City | Boston, MA | - |
| Highest paying state | Massachusetts | - |
| Best paying company | IBM | - |
| Best paying industry | - | - |
There are a few differences between a territory sales representative and a lead sales representative in terms of educational background:
| Territory Sales Representative | Lead Sales Representative | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 48% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Delhi |
Here are the differences between territory sales representatives' and lead sales representatives' demographics:
| Territory Sales Representative | Lead Sales Representative | |
| Average age | 47 | 43 |
| Gender ratio | Male, 69.1% Female, 30.9% | Male, 55.1% Female, 44.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2% | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 6% | 9% |