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Marketing/sales representative vs area sales representative

The differences between marketing/sales representatives and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing/sales representative and an area sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $58,355 average annual salary of an area sales representative.

The top three skills for a marketing/sales representative include customer relations, business relationships and sales rep. The most important skills for an area sales representative are customer service, business development, and sales process.

Marketing/sales representative vs area sales representative overview

Marketing/Sales RepresentativeArea Sales Representative
Yearly salary$62,917$58,355
Hourly rate$30.25$28.06
Growth rate4%4%
Number of jobs274,768199,212
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 69%
Average age4747
Years of experience44

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Marketing/sales representative vs area sales representative salary

Marketing/sales representatives and area sales representatives have different pay scales, as shown below.

Marketing/Sales RepresentativeArea Sales Representative
Average salary$62,917$58,355
Salary rangeBetween $42,000 And $92,000Between $42,000 And $80,000
Highest paying CitySeattle, WASyracuse, NY
Highest paying stateNew HampshireMaine
Best paying companyBosch USAMicrosoft
Best paying industryFinanceFinance

Differences between marketing/sales representative and area sales representative education

There are a few differences between a marketing/sales representative and an area sales representative in terms of educational background:

Marketing/Sales RepresentativeArea Sales Representative
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Marketing/sales representative vs area sales representative demographics

Here are the differences between marketing/sales representatives' and area sales representatives' demographics:

Marketing/Sales RepresentativeArea Sales Representative
Average age4747
Gender ratioMale, 53.1% Female, 46.9%Male, 66.0% Female, 34.0%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between marketing/sales representative and area sales representative duties and responsibilities

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Area sales representative example responsibilities.

  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Create wholesale catalog using Powerpoint and PDF.
  • Add and update customer information in Seibel CRM application.
  • Schedule monthly sales, change POS, acquire extra sales/floor space.
  • Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
  • Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.
  • Show more

Marketing/sales representative vs area sales representative skills

Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%
Common area sales representative skills
  • Customer Service, 24%
  • Business Development, 17%
  • Sales Process, 15%
  • Customer Relations, 7%
  • Product Knowledge, 4%
  • Territory Sales, 3%