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The differences between marketing/sales representatives and lead sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing/sales representative, becoming a lead sales representative takes usually requires 4-6 years. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $54,079 average annual salary of a lead sales representative.
The top three skills for a marketing/sales representative include customer relations, business relationships and sales rep. The most important skills for a lead sales representative are cleanliness, customer service, and POS.
| Marketing/Sales Representative | Lead Sales Representative | |
| Yearly salary | $62,917 | $54,079 |
| Hourly rate | $30.25 | $26.00 |
| Growth rate | 4% | - |
| Number of jobs | 274,768 | 404,430 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 48% |
| Average age | 47 | 43 |
| Years of experience | 4 | 6 |
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.
Marketing/sales representatives and lead sales representatives have different pay scales, as shown below.
| Marketing/Sales Representative | Lead Sales Representative | |
| Average salary | $62,917 | $54,079 |
| Salary range | Between $42,000 And $92,000 | Between $32,000 And $89,000 |
| Highest paying City | Seattle, WA | - |
| Highest paying state | New Hampshire | - |
| Best paying company | Bosch USA | - |
| Best paying industry | Finance | - |
There are a few differences between a marketing/sales representative and a lead sales representative in terms of educational background:
| Marketing/Sales Representative | Lead Sales Representative | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 48% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Delhi |
Here are the differences between marketing/sales representatives' and lead sales representatives' demographics:
| Marketing/Sales Representative | Lead Sales Representative | |
| Average age | 47 | 43 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 55.1% Female, 44.9% |
| Race ratio | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 6% | 9% |