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Marketing/sales representative vs territory representative

The differences between marketing/sales representatives and territory representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing/sales representative and a territory representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $39,761 average annual salary of a territory representative.

The top three skills for a marketing/sales representative include customer relations, business relationships and sales rep. The most important skills for a territory representative are customer service, patients, and customer relationships.

Marketing/sales representative vs territory representative overview

Marketing/Sales RepresentativeTerritory Representative
Yearly salary$62,917$39,761
Hourly rate$30.25$19.12
Growth rate4%4%
Number of jobs274,768155,926
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 83%
Average age4747
Years of experience44

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

What does a territory representative do?

A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

Marketing/sales representative vs territory representative salary

Marketing/sales representatives and territory representatives have different pay scales, as shown below.

Marketing/Sales RepresentativeTerritory Representative
Average salary$62,917$39,761
Salary rangeBetween $42,000 And $92,000Between $31,000 And $50,000
Highest paying CitySeattle, WA-
Highest paying stateNew Hampshire-
Best paying companyBosch USA-
Best paying industryFinance-

Differences between marketing/sales representative and territory representative education

There are a few differences between a marketing/sales representative and a territory representative in terms of educational background:

Marketing/Sales RepresentativeTerritory Representative
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Marketing/sales representative vs territory representative demographics

Here are the differences between marketing/sales representatives' and territory representatives' demographics:

Marketing/Sales RepresentativeTerritory Representative
Average age4747
Gender ratioMale, 53.1% Female, 46.9%Male, 62.6% Female, 37.4%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between marketing/sales representative and territory representative duties and responsibilities

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Territory representative example responsibilities.

  • Manage and develop an extensive sales pipeline using SalesForce CRM products and phone-orient lead development techniques.
  • Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
  • Design and facilitate educational and informative sales presentations and workshops for patients, family members, physicians and nurses.
  • Promote portfolio of products from multiple therapeutic classes to internal medicine, cardiology, allergy and pulmonology and family practice.
  • Develop product advocates in the cardiology space to influence usage at the primary care level.
  • Use computer systems (CRM) to track opportunities, update customer records, and record sales activity.
  • Show more

Marketing/sales representative vs territory representative skills

Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%
Common territory representative skills
  • Customer Service, 12%
  • Patients, 10%
  • Customer Relationships, 9%
  • CRM, 9%
  • Territory Development, 6%
  • Food Handling, 5%