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Regional sales representative vs area sales representative

The differences between regional sales representatives and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a regional sales representative and an area sales representative. Additionally, an area sales representative has an average salary of $58,355, which is higher than the $57,926 average annual salary of a regional sales representative.

The top three skills for a regional sales representative include customer service, healthcare and regional sales. The most important skills for an area sales representative are customer service, business development, and sales process.

Regional sales representative vs area sales representative overview

Regional Sales RepresentativeArea Sales Representative
Yearly salary$57,926$58,355
Hourly rate$27.85$28.06
Growth rate4%4%
Number of jobs230,746199,212
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 69%
Average age4747
Years of experience44

What does a regional sales representative do?

A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Regional sales representative vs area sales representative salary

Regional sales representatives and area sales representatives have different pay scales, as shown below.

Regional Sales RepresentativeArea Sales Representative
Average salary$57,926$58,355
Salary rangeBetween $41,000 And $80,000Between $42,000 And $80,000
Highest paying CitySan Francisco, CASyracuse, NY
Highest paying stateCaliforniaMaine
Best paying companyVarian Medical SystemsMicrosoft
Best paying industryManufacturingFinance

Differences between regional sales representative and area sales representative education

There are a few differences between a regional sales representative and an area sales representative in terms of educational background:

Regional Sales RepresentativeArea Sales Representative
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Alfred

Regional sales representative vs area sales representative demographics

Here are the differences between regional sales representatives' and area sales representatives' demographics:

Regional Sales RepresentativeArea Sales Representative
Average age4747
Gender ratioMale, 72.6% Female, 27.4%Male, 66.0% Female, 34.0%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between regional sales representative and area sales representative duties and responsibilities

Regional sales representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain sales tasks and detail notes in CRM system to assist in bringing sales opportunities to a close.
  • Process all correspondence and paperwork relate to accounts on a daily basis and submitting to company via computer CRM system.
  • Present products that increase energy efficiency, remote monitoring connectivity of OEM equipment for end users.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Area sales representative example responsibilities.

  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Create wholesale catalog using Powerpoint and PDF.
  • Add and update customer information in Seibel CRM application.
  • Schedule monthly sales, change POS, acquire extra sales/floor space.
  • Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
  • Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.
  • Show more

Regional sales representative vs area sales representative skills

Common regional sales representative skills
  • Customer Service, 9%
  • Healthcare, 7%
  • Regional Sales, 6%
  • Customer Relations, 6%
  • Enterprise Sales, 5%
  • Product Knowledge, 5%
Common area sales representative skills
  • Customer Service, 24%
  • Business Development, 17%
  • Sales Process, 15%
  • Customer Relations, 7%
  • Product Knowledge, 4%
  • Territory Sales, 3%