Territory representative vs sales development representative

The differences between territory representatives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a territory representative and a sales development representative. Additionally, a sales development representative has an average salary of $51,504, which is higher than the $39,761 average annual salary of a territory representative.

The top three skills for a territory representative include customer service, patients and customer relationships. The most important skills for a sales development representative are SDR, lead generation, and customer service.

Territory representative vs sales development representative overview

	Territory Representative	Sales Development Representative
Yearly salary	$39,761	$51,504
Hourly rate	$19.12	$24.76
Growth rate	4%	4%
Number of jobs	155,926	199,588
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 83%
Average age	47	47
Years of experience	4	4

What does a territory representative do?

A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

What does a sales development representative do?

A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

Territory representative vs sales development representative salary

Territory representatives and sales development representatives have different pay scales, as shown below.

	Territory Representative	Sales Development Representative
Average salary	$39,761	$51,504
Salary range	Between $31,000 And $50,000	Between $34,000 And $77,000
Highest paying City	-	Boston, MA
Highest paying state	-	Alaska
Best paying company	-	PitchBook Data
Best paying industry	-	Start-up

Differences between territory representative and sales development representative education

There are a few differences between a territory representative and a sales development representative in terms of educational background:

	Territory Representative	Sales Development Representative
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	University of Pennsylvania

Territory representative vs sales development representative demographics

Here are the differences between territory representatives' and sales development representatives' demographics:

	Territory Representative	Sales Development Representative
Average age	47	47
Gender ratio	Male, 62.6% Female, 37.4%	Male, 63.1% Female, 36.9%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between territory representative and sales development representative duties and responsibilities

Territory representative example responsibilities.

Manage and develop an extensive sales pipeline using SalesForce CRM products and phone-orient lead development techniques.
Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
Design and facilitate educational and informative sales presentations and workshops for patients, family members, physicians and nurses.
Promote portfolio of products from multiple therapeutic classes to internal medicine, cardiology, allergy and pulmonology and family practice.
Develop product advocates in the cardiology space to influence usage at the primary care level.
Use computer systems (CRM) to track opportunities, update customer records, and record sales activity.

Sales development representative example responsibilities.

Manage organization website and Facebook page; writing articles for websites and newsletters.
Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
supply chain management and procurement software (SaaS).
Handle customer service inquiries, returns, and RMA exchanges.
Develop a strong knowledge of SaaS sales techniques and lead management/generation.

Territory representative vs sales development representative skills

Common territory representative skills

Customer Service, 12%
Patients, 10%
Customer Relationships, 9%
CRM, 9%
Territory Development, 6%
Food Handling, 5%

Common sales development representative skills

SDR, 11%
Lead Generation, 6%
Customer Service, 6%
Account Executives, 5%
Linkedin, 5%
Outbound Calls, 4%

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Territory Representative
Territory Representative vs Sales Development Representative

Updated January 8, 2025

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