Post job

Marketing/sales representative vs business sales representative

The differences between marketing/sales representatives and business sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing/sales representative and a business sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $58,288 average annual salary of a business sales representative.

The top three skills for a marketing/sales representative include customer relations, business relationships and sales rep. The most important skills for a business sales representative are business sales, customer accounts, and customer service.

Marketing/sales representative vs business sales representative overview

Marketing/Sales RepresentativeBusiness Sales Representative
Yearly salary$62,917$58,288
Hourly rate$30.25$28.02
Growth rate4%4%
Number of jobs274,768226,438
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 68%
Average age4747
Years of experience44

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

What does a business sales representative do?

A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information. They may also arrange appointments with clients to negotiate and sign contracts. Furthermore, as a business sales representative, it is essential to produce progress reports and presentations, handle issues and complaints, maintain records of all transactions, and regularly update databases.

Marketing/sales representative vs business sales representative salary

Marketing/sales representatives and business sales representatives have different pay scales, as shown below.

Marketing/Sales RepresentativeBusiness Sales Representative
Average salary$62,917$58,288
Salary rangeBetween $42,000 And $92,000Between $31,000 And $108,000
Highest paying CitySeattle, WABothell, WA
Highest paying stateNew HampshireWashington
Best paying companyBosch USAAmazon
Best paying industryFinance-

Differences between marketing/sales representative and business sales representative education

There are a few differences between a marketing/sales representative and a business sales representative in terms of educational background:

Marketing/Sales RepresentativeBusiness Sales Representative
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaStanford University

Marketing/sales representative vs business sales representative demographics

Here are the differences between marketing/sales representatives' and business sales representatives' demographics:

Marketing/Sales RepresentativeBusiness Sales Representative
Average age4747
Gender ratioMale, 53.1% Female, 46.9%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between marketing/sales representative and business sales representative duties and responsibilities

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Business sales representative example responsibilities.

  • Lead recruitment and marketing efforts via social media channels such as LinkedIn, Google+, Facebook, etc.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist with coordinating and organizing marketing projects such as direct mail and team telemarketing initiatives.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist in the training of newly hire salespeople on technical aspects of CCTV camera systems.
  • Maintain a neat display kiosk that are up to par with Costco's standards
  • Show more

Marketing/sales representative vs business sales representative skills

Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%
Common business sales representative skills
  • Business Sales, 13%
  • Customer Accounts, 12%
  • Customer Service, 11%
  • Business Relationships, 11%
  • Lead Generation, 11%
  • Security Industry, 6%