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The differences between marketing/sales representatives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing/sales representative and a sales development representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $51,504 average annual salary of a sales development representative.
The top three skills for a marketing/sales representative include customer relations, business relationships and sales rep. The most important skills for a sales development representative are SDR, lead generation, and customer service.
| Marketing/Sales Representative | Sales Development Representative | |
| Yearly salary | $62,917 | $51,504 |
| Hourly rate | $30.25 | $24.76 |
| Growth rate | 4% | 4% |
| Number of jobs | 274,768 | 199,588 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 83% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Marketing/sales representatives and sales development representatives have different pay scales, as shown below.
| Marketing/Sales Representative | Sales Development Representative | |
| Average salary | $62,917 | $51,504 |
| Salary range | Between $42,000 And $92,000 | Between $34,000 And $77,000 |
| Highest paying City | Seattle, WA | Boston, MA |
| Highest paying state | New Hampshire | Alaska |
| Best paying company | Bosch USA | PitchBook Data |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing/sales representative and a sales development representative in terms of educational background:
| Marketing/Sales Representative | Sales Development Representative | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing/sales representatives' and sales development representatives' demographics:
| Marketing/Sales Representative | Sales Development Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 63.1% Female, 36.9% |
| Race ratio | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |