Post job

Technical sales representative vs director of technical sales

The differences between technical sales representatives and directors of technical sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a technical sales representative, becoming a director of technical sales takes usually requires 6-8 years. Additionally, a director of technical sales has an average salary of $96,380, which is higher than the $71,310 average annual salary of a technical sales representative.

The top three skills for a technical sales representative include sales process, business development and sales support. The most important skills for a director of technical sales are CRM, cloud, and sales process.

Technical sales representative vs director of technical sales overview

Technical Sales RepresentativeDirector Of Technical Sales
Yearly salary$71,310$96,380
Hourly rate$34.28$46.34
Growth rate4%5%
Number of jobs237,456161,516
Job satisfaction5-
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 64%
Average age4746
Years of experience28

What does a technical sales representative do?

A technical sales representative is responsible for selling products and services by demonstrating the product's details and features to existing and potential clients. Technical sales representatives evaluate clients' needs and recommend solutions through the organization's technology-based products. They also assist with promotional offers and marketing campaigns to boost brand awareness and increase revenues and achieve profitability goals while ensuring the highest customer satisfaction. A technical sales representative must have excellent communication and customer service skills, handling customers' inquiries, and resolving complaints.

What does a director of technical sales do?

A director of technical sales oversees and directs an organization's sales operations, aiming for profit growth and optimal services. Their duties usually entail setting goals and product roadmaps, establishing sales strategies, developing sales programs and marketing projects, and conducting research to find business and client opportunities. They may also participate in securing deals with key clients and business partners, developing sales forecasts, and recruiting employees. Moreover, as a director of technical sales, it is essential to lead and empower staff to reach goals while implementing company standards and policies.

Technical sales representative vs director of technical sales salary

Technical sales representatives and directors of technical sales have different pay scales, as shown below.

Technical Sales RepresentativeDirector Of Technical Sales
Average salary$71,310$96,380
Salary rangeBetween $39,000 And $129,000Between $64,000 And $143,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyGoogleThe Wonderful Company
Best paying industry-Technology

Differences between technical sales representative and director of technical sales education

There are a few differences between a technical sales representative and a director of technical sales in terms of educational background:

Technical Sales RepresentativeDirector Of Technical Sales
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Technical sales representative vs director of technical sales demographics

Here are the differences between technical sales representatives' and directors of technical sales' demographics:

Technical Sales RepresentativeDirector Of Technical Sales
Average age4746
Gender ratioMale, 73.3% Female, 26.7%Male, 86.5% Female, 13.5%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage6%7%

Differences between technical sales representative and director of technical sales duties and responsibilities

Technical sales representative example responsibilities.

  • Administer product and system design engineering support, prepare RFP responses, deliver presentations, and manage field support calls.
  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Conduct sales, build orders, maintain cleanliness and ensure customer satisfaction.
  • Direct overall account customer relations and assist in OEM product development.
  • Maintain cleanliness provide exceptional customer satisfaction by assisting them in the selection of update fashion to complement their selection.
  • Document key sales activities in the company's customer relationship management (CRM) system.
  • Show more

Director of technical sales example responsibilities.

  • Deploy and manage team to efficient use of CRM and customer support platforms.
  • Gather customer requirements, plan and manage technical trials with service providers to demonstrate end-to-end VoIP and data services.
  • Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
  • Utilize AWS EC2 instances to deliver training in the cloud for clients and partners internationally.
  • Develop internal scorecard to help prioritize projects base on alignment with corporate goals, ROI and TCO.
  • Determine specifications for all integration with Linux, Java, Ajax, and Jscript work to be perform.
  • Show more

Technical sales representative vs director of technical sales skills

Common technical sales representative skills
  • Sales Process, 23%
  • Business Development, 17%
  • Sales Support, 15%
  • Post Sales, 12%
  • Java, 5%
  • OEM, 3%
Common director of technical sales skills
  • CRM, 13%
  • Cloud, 10%
  • Sales Process, 5%
  • Enterprise Sales, 5%
  • Business Development, 5%
  • Account Management, 4%