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Area sales representative vs sales specialist

The differences between area sales representatives and sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an area sales representative and a sales specialist. Additionally, an area sales representative has an average salary of $58,355, which is higher than the $53,004 average annual salary of a sales specialist.

The top three skills for an area sales representative include customer service, business development and sales process. The most important skills for a sales specialist are building relationships, customer complaints, and customer orders.

Area sales representative vs sales specialist overview

Area Sales RepresentativeSales Specialist
Yearly salary$58,355$53,004
Hourly rate$28.06$25.48
Growth rate4%4%
Number of jobs199,212324,069
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 62%
Average age4747
Years of experience44

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

What does a sales specialist do?

A sales specialist is responsible for offering the best goods and services to customers in order to boost the company's sales. Sales specialists also promote strategies and solutions to contribute to the company's growth and profitability. A sales specialist must have extensive knowledge of the current market trends and the best sales skills to perform marketing tasks. Sales specialists should have excellent communication and customer service skills to assist existing and potential clients with their inquiries and concerns.

Area sales representative vs sales specialist salary

Area sales representatives and sales specialists have different pay scales, as shown below.

Area Sales RepresentativeSales Specialist
Average salary$58,355$53,004
Salary rangeBetween $42,000 And $80,000Between $30,000 And $91,000
Highest paying CitySyracuse, NYBoston, MA
Highest paying stateMaineMassachusetts
Best paying companyMicrosoftVMware
Best paying industryFinance-

Differences between area sales representative and sales specialist education

There are a few differences between an area sales representative and a sales specialist in terms of educational background:

Area Sales RepresentativeSales Specialist
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 62%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Alfred

Area sales representative vs sales specialist demographics

Here are the differences between area sales representatives' and sales specialists' demographics:

Area Sales RepresentativeSales Specialist
Average age4747
Gender ratioMale, 66.0% Female, 34.0%Male, 55.1% Female, 44.9%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between area sales representative and sales specialist duties and responsibilities

Area sales representative example responsibilities.

  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Create wholesale catalog using Powerpoint and PDF.
  • Add and update customer information in Seibel CRM application.
  • Schedule monthly sales, change POS, acquire extra sales/floor space.
  • Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
  • Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.
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Sales specialist example responsibilities.

  • Manage a Salesforce database comprise of customer information, leads and potential sales opportunities.
  • Manage Pardot (marketing database), and Zuora (online billing and payment gateway).
  • Manage territory retail accounts, category management, install POS, sell of manufacturer programs and implementation of sales programs.
  • Manage planning parameters in ERP via the item master (lead times, min/max, safety stock, pay terms).
  • Master delivering technical product information to doctors on training and teaching proper injection technique to achieve optimal results for patients.
  • Lead on sales order reporting for Americas.
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Area sales representative vs sales specialist skills

Common area sales representative skills
  • Customer Service, 24%
  • Business Development, 17%
  • Sales Process, 15%
  • Customer Relations, 7%
  • Product Knowledge, 4%
  • Territory Sales, 3%
Common sales specialist skills
  • Building Relationships, 10%
  • Customer Complaints, 9%
  • Customer Orders, 9%
  • Product Knowledge, 6%
  • Patients, 6%
  • Sales Process, 5%