Area sales representative vs territory representative

The differences between area sales representatives and territory representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an area sales representative and a territory representative. Additionally, an area sales representative has an average salary of $58,355, which is higher than the $39,761 average annual salary of a territory representative.

The top three skills for an area sales representative include customer service, business development and sales process. The most important skills for a territory representative are customer service, patients, and customer relationships.

Area sales representative vs territory representative overview

	Area Sales Representative	Territory Representative
Yearly salary	$58,355	$39,761
Hourly rate	$28.06	$19.12
Growth rate	4%	4%
Number of jobs	199,212	155,926
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 83%
Average age	47	47
Years of experience	4	4

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

What does a territory representative do?

A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

Area sales representative vs territory representative salary

Area sales representatives and territory representatives have different pay scales, as shown below.

	Area Sales Representative	Territory Representative
Average salary	$58,355	$39,761
Salary range	Between $42,000 And $80,000	Between $31,000 And $50,000
Highest paying City	Syracuse, NY	-
Highest paying state	Maine	-
Best paying company	Microsoft	-
Best paying industry	Finance	-

Differences between area sales representative and territory representative education

There are a few differences between an area sales representative and a territory representative in terms of educational background:

	Area Sales Representative	Territory Representative
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	SUNY College of Technology at Alfred

Area sales representative vs territory representative demographics

Here are the differences between area sales representatives' and territory representatives' demographics:

	Area Sales Representative	Territory Representative
Average age	47	47
Gender ratio	Male, 66.0% Female, 34.0%	Male, 62.6% Female, 37.4%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between area sales representative and territory representative duties and responsibilities

Area sales representative example responsibilities.

Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Create wholesale catalog using Powerpoint and PDF.
Add and update customer information in Seibel CRM application.
Schedule monthly sales, change POS, acquire extra sales/floor space.
Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.

Territory representative example responsibilities.

Manage and develop an extensive sales pipeline using SalesForce CRM products and phone-orient lead development techniques.
Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
Design and facilitate educational and informative sales presentations and workshops for patients, family members, physicians and nurses.
Promote portfolio of products from multiple therapeutic classes to internal medicine, cardiology, allergy and pulmonology and family practice.
Develop product advocates in the cardiology space to influence usage at the primary care level.
Use computer systems (CRM) to track opportunities, update customer records, and record sales activity.

Area sales representative vs territory representative skills

Common area sales representative skills

Customer Service, 24%
Business Development, 17%
Sales Process, 15%
Customer Relations, 7%
Product Knowledge, 4%
Territory Sales, 3%

Common territory representative skills

Customer Service, 12%
Patients, 10%
Customer Relationships, 9%
CRM, 9%
Territory Development, 6%
Food Handling, 5%

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Area Sales Representative
Area Sales Representative vs Territory Representative

Updated January 8, 2025

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