Post job

Technical sales representative vs area sales representative

The differences between technical sales representatives and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a technical sales representative, becoming an area sales representative takes usually requires 2-4 years. Additionally, a technical sales representative has an average salary of $71,310, which is higher than the $58,355 average annual salary of an area sales representative.

The top three skills for a technical sales representative include sales process, business development and sales support. The most important skills for an area sales representative are customer service, business development, and sales process.

Technical sales representative vs area sales representative overview

Technical Sales RepresentativeArea Sales Representative
Yearly salary$71,310$58,355
Hourly rate$34.28$28.06
Growth rate4%4%
Number of jobs237,456199,212
Job satisfaction5-
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 69%
Average age4747
Years of experience24

What does a technical sales representative do?

A technical sales representative is responsible for selling products and services by demonstrating the product's details and features to existing and potential clients. Technical sales representatives evaluate clients' needs and recommend solutions through the organization's technology-based products. They also assist with promotional offers and marketing campaigns to boost brand awareness and increase revenues and achieve profitability goals while ensuring the highest customer satisfaction. A technical sales representative must have excellent communication and customer service skills, handling customers' inquiries, and resolving complaints.

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Technical sales representative vs area sales representative salary

Technical sales representatives and area sales representatives have different pay scales, as shown below.

Technical Sales RepresentativeArea Sales Representative
Average salary$71,310$58,355
Salary rangeBetween $39,000 And $129,000Between $42,000 And $80,000
Highest paying CitySan Francisco, CASyracuse, NY
Highest paying stateNew YorkMaine
Best paying companyGoogleMicrosoft
Best paying industry-Finance

Differences between technical sales representative and area sales representative education

There are a few differences between a technical sales representative and an area sales representative in terms of educational background:

Technical Sales RepresentativeArea Sales Representative
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Technical sales representative vs area sales representative demographics

Here are the differences between technical sales representatives' and area sales representatives' demographics:

Technical Sales RepresentativeArea Sales Representative
Average age4747
Gender ratioMale, 73.3% Female, 26.7%Male, 66.0% Female, 34.0%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between technical sales representative and area sales representative duties and responsibilities

Technical sales representative example responsibilities.

  • Administer product and system design engineering support, prepare RFP responses, deliver presentations, and manage field support calls.
  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Conduct sales, build orders, maintain cleanliness and ensure customer satisfaction.
  • Direct overall account customer relations and assist in OEM product development.
  • Maintain cleanliness provide exceptional customer satisfaction by assisting them in the selection of update fashion to complement their selection.
  • Document key sales activities in the company's customer relationship management (CRM) system.
  • Show more

Area sales representative example responsibilities.

  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Create wholesale catalog using Powerpoint and PDF.
  • Add and update customer information in Seibel CRM application.
  • Schedule monthly sales, change POS, acquire extra sales/floor space.
  • Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
  • Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.
  • Show more

Technical sales representative vs area sales representative skills

Common technical sales representative skills
  • Sales Process, 23%
  • Business Development, 17%
  • Sales Support, 15%
  • Post Sales, 12%
  • Java, 5%
  • OEM, 3%
Common area sales representative skills
  • Customer Service, 24%
  • Business Development, 17%
  • Sales Process, 15%
  • Customer Relations, 7%
  • Product Knowledge, 4%
  • Territory Sales, 3%