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Technical sales representative vs marketing/sales representative

The differences between technical sales representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a technical sales representative, becoming a marketing/sales representative takes usually requires 2-4 years. Additionally, a technical sales representative has an average salary of $71,310, which is higher than the $62,917 average annual salary of a marketing/sales representative.

The top three skills for a technical sales representative include sales process, business development and sales support. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Technical sales representative vs marketing/sales representative overview

Technical Sales RepresentativeMarketing/Sales Representative
Yearly salary$71,310$62,917
Hourly rate$34.28$30.25
Growth rate4%4%
Number of jobs237,456274,768
Job satisfaction5-
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 66%
Average age4747
Years of experience24

What does a technical sales representative do?

A technical sales representative is responsible for selling products and services by demonstrating the product's details and features to existing and potential clients. Technical sales representatives evaluate clients' needs and recommend solutions through the organization's technology-based products. They also assist with promotional offers and marketing campaigns to boost brand awareness and increase revenues and achieve profitability goals while ensuring the highest customer satisfaction. A technical sales representative must have excellent communication and customer service skills, handling customers' inquiries, and resolving complaints.

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

Technical sales representative vs marketing/sales representative salary

Technical sales representatives and marketing/sales representatives have different pay scales, as shown below.

Technical Sales RepresentativeMarketing/Sales Representative
Average salary$71,310$62,917
Salary rangeBetween $39,000 And $129,000Between $42,000 And $92,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateNew YorkNew Hampshire
Best paying companyGoogleBosch USA
Best paying industry-Finance

Differences between technical sales representative and marketing/sales representative education

There are a few differences between a technical sales representative and a marketing/sales representative in terms of educational background:

Technical Sales RepresentativeMarketing/Sales Representative
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Technical sales representative vs marketing/sales representative demographics

Here are the differences between technical sales representatives' and marketing/sales representatives' demographics:

Technical Sales RepresentativeMarketing/Sales Representative
Average age4747
Gender ratioMale, 73.3% Female, 26.7%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between technical sales representative and marketing/sales representative duties and responsibilities

Technical sales representative example responsibilities.

  • Administer product and system design engineering support, prepare RFP responses, deliver presentations, and manage field support calls.
  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Conduct sales, build orders, maintain cleanliness and ensure customer satisfaction.
  • Direct overall account customer relations and assist in OEM product development.
  • Maintain cleanliness provide exceptional customer satisfaction by assisting them in the selection of update fashion to complement their selection.
  • Document key sales activities in the company's customer relationship management (CRM) system.
  • Show more

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Technical sales representative vs marketing/sales representative skills

Common technical sales representative skills
  • Sales Process, 23%
  • Business Development, 17%
  • Sales Support, 15%
  • Post Sales, 12%
  • Java, 5%
  • OEM, 3%
Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%